CURRY 11 - FUTURE CURRY ADS

PROJECT OUTLINE

Developed a series of web and print assets for a fictional Curry 11 advertisement campaign. Inspired by both the player and his product line, I wanted to generate graphics that supported his mission of changing the game for good.

DOT DISPLAY TREND
PRINT DESIGN
WEB DESIGN
PHOTO-EDITING
ADVERTISEMENT
UNOFFICIAL

INSPIRATION

'FLAC' BRANDING BY MATVEIJ MALKIN

PUSHING A FUTURISTIC TONE

Loved how Malkin used monochrome dots to create these modern and minimalist posters for his brand identity project 'FLAC'. Desired to use the same style to push a high-tech/futuristic tone for the Curry 11 colorway: "Future Curry."

From Malkin's Behance page.

PROCESS

MOODBOARD

TYPEFACE

The association of waves/water with Steph Curry's (and Klay Thompson's) game has been a staple since humans walked the Earth. Sought to generate the imagery in a dot display style in order to push the futuristic theme. Became intrigued with gradients and how they appeared diffused behind a glass-like layer. Colors of aqua, teal, and sky blue appeared as the obvious choice thematically.

COLOR

IMAGERY

Desired to further push the futuristic theme by introducing a glass-like effect as the main background for a majority of the generated assets. After trying several different texturing methods I decided a simple and clean filter would produce the desired outcome. The diffusion of aqua, teal, and sky blue generated a pleasant background.

Through trial and error I was able to find the appearance I desired with the dot display style. Toyed around with image thresholds and altered layer masks in order to find the right forms that would support Curry's theme.